Coca Cola

“Sometimes you just gotta roll the Dice.” 

-  Paul (Movie)

The practice of placing hidden (subliminal) imagery in select print advertisements is a technique used by advertisers.  Advertisers know that most people will not spend much time looking at print advertisements.  Therefore, hidden (subliminal) imagery can be placed in print advertisements without immediate detection.

The Dark Side of Subliminal Advertising is a blog site that exposes the advertising technique of placing hidden (subliminal) imagery, ideas, and words in advertisements. 

On average, people look at a print ad for no more than two seconds.  Therefore, the advertiser has two seconds in which to convey a message.

With this in mind, look closely at this advertisement and see if you notice anything interesting:

What does this ice cube resemble?

There is a die inside of the ice cube.  The ice cube is also the same shape as the die. Take note that this die is white.

What does this ice cube resemble?

This ice cube resembles a red die:

Two common dice colors are red and white.  Red and white are the colors of the Coca Cola logo.


The possible messages relayed by this advertisement are:

"Roll the dice and take a chance on Coke."


"Drink Coke for a taste of paradise."  [Pair of dice = Par-a-dise]


  1. That dice also looks like the famous pyramid&eye How about that?

  2. What I noticed is that there seems to be a naked, reclining lady reflected in the ice cube. The "dice" thing? Not really...